Predicting Choices

Commonly marketing research objectives are set to "understand" the market. Believe this if you prefer your research to provide many pages of unreadable output, with lots of numbers from which support for any number of predesignated conclusions can be drawn. Such research while comforting and giving the appearance that it has enhanced your understanding of market is inappropriate for making real-world decisions.

The first step in designing research that will aid your decision making is to clearly identify the decisions that are being considered. When it comes to inspiration the end result is all. But once you have enumerated the decisions that you are considering all marketing decision making involves predicting the choices people will make. We can help you design research using techniques that have been shown to work for the sorts of decisions that you are considering.

Survey Analysis

Perhaps you have conducted your own survey and are now faced with analysing the data? We are are specialists in the analysis of survey data. We can take data in any format, from paper-based questionnaires to a range of industry standard data formats and provide you with tables of responses, to statistical analysis, to presentation ready tables and graphics, through to full report writing services.

Let us do the analysis work and you could have top-line tables of results in your e-mail box in as little as 24 hours. You can then concentrate on the implications rather on how to analyse the data.

Questionnaire & Experimental Design

Much survey research is used solely for the purpose of establishing differences. For example, if the results for customer satisfaction are better than when last measured, it can be concluded, sampling error aside that the level of satisfaction is actually higher. What is important is attention to methodological consistency. However, no conclusions can ever be reached about the absolute level of customer satisfaction.

Carefully designed survey research can be used to evaluate the effect of alternative decisions on representative groups of consumers. Such research might estimate the effect of various pricing scenarios or the effectiveness of two promotional themes. We have the expertise to assist you in identifying methodologies which can assist you in these types of problems.

We do not carry the overhead of maintaining a field force, but rather contract these services when we need them. We pride ourselves in offering independent advice on research - in fact if a survey is not the best way to evaluate your decision we do not face the conflict of having to maintain a field force.

Internet Surveys

Don't understand the difference between a cgi and javascript? There are some packaged solutions to Internet Survey development, but we have the skills necessary to ensure that internet surveys are designed by people who understand survey research first but who also know the technology necessary to provide dynamic and well executed surveys. Click here to view some examples of our dynamic survey components example 1 and example 2