ZANE KEARNS, PhD (zane@survey.co.nz)

Zane has over 10 years experience in marketing and market research. He has lectured in consumer behaviour and quantitative methods in marketing, and his area of speciality is in the application of quantitative techniques to the analysis of marketing problems. This enables him to translate marketing theory into clear and perceptive implications, which in turn enable organisations to develop practical business solutions and more importantly competitive advantage.

Good analysis is the result of the questions asked, not the application of particular techniques. It is here that the theoretical, conceptual and analytical abilities that Zane brings to a project are directly translated into the value of the research for your organisation.